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Tuesday, June 24, 2008

Heinz pulls Mayo Commercial over Men Kissing

Don't know if you've seen it or not, but Heinz had the cutest Deli Mayo commericial that only aired for a week in the UK.  The commercial showed a gentleman (a New York deli man) in a kitchen making sandwichs for the kids.  As they leave for school, another man enters the kitchen, grabs his lunch and makes to leave.  At which point, deli man asks, hey - you forgot something.  Second guy turns around and gives deli man a peck.  It was pulled because it apparently offended the sensibilities of some of the viewers. So what about the sensibilities of Heinz' gay consumers?  Didn't they think pulling the ad would offend us?  Don't they realize we have quite a large commercial presence and offending us could hurt their bottom line?  When will companies stop bowing to the pressures of a shrinking minority and just publish the ads they produce?